Packaging also allows for the display of information regarding the type, age, price, contents, weight and manufacture of the product which may be a legal requirement. In addition, other more aesthetic attributes that appeal to the customer may be included to tempt sales or allow for easy recognition.
The pack shape will also have a bearing on the manner in which it can be displayed on the shelf in the shop. Round column packs tend to roll off, while packs with fine end seals will typically interlock with the packs adjacent. It is not easy to pile simple bags well for the display, while bags with block bottoms allow for only a single layer of packs to be placed on the shelf.
Most manufacturers will package biscuits in firm tight wraps because customers tend to associate these with firm products that are not broken, unlike the floppy film packs. Packaging that uses polypropylene film as a single wrap will not feel as firm as that with multi-ply wraps of paper or cellophane. While both types of packaging may provide equal and adequate protection, thereby making consumer fears unfounded, marketing skills will be essential in eliminating subconscious doubts in consumers.
The proportion of biscuits that are purchased on impulse tends to be very high. As such, it is important to ensure that the pack has an attractive color and design, and sufficiently describes the contents. Many markets demand that the “sell by” or “best before” dates are printed onto each pack as a way of reassuring customers that the biscuits or cookies are safe and pleasant for consumption.
Protection from Deterioration
Use a barrier to prevent the biscuits or cookies from picking up moisture from the atmosphere that could lead to their deterioration.
Moisture barriers are available in the form of plastic (polypropylene), plastic-coated papers, as well as a variety of laminates. These barriers are typically heat sealable, and this is normally how the pack will be closed while on the wrapping machine. Properties of the barrier include basic moisture proofing of the materials used, as well as the effectiveness of the seals. Testing the moisture proofness of barriers is an integral part of testing the shelf life of the product.
Change in flavor can typically occur due to chemical reactions that occur in the ingredients, especially the fats. Fat oxidation can cause rancidity, with this being promoted greatly by light, and in particular, ultra violet light. Packaging materials may result in the retardation of the effects of chemical change through the exclusion or reduction of the light intensity and exclusion of oxygen.
Biscuits and cookies tend to be very fragile and will lose a lot of their appeal when they get broken. A tight group of cookies or biscuits offers a lot of self-protection, while also aiding in rigidity. Specially formed trays, base cards or corrugated paper folds help to reduce the chance of breakages in the event that the pack is knocked or it vibrates.
Choose the right packaging materials to hold biscuits and cookies that have sharp edges or rough abrasive surfaces as a result of sugar and other embellishments. It is important to select and handle the materials used to package biscuits and cookies well as these are crucial to the life of the product.
Packaging & Wrapping Machines
How to Find the Optimal Packaging for Your Product
The packaging is one of the largest cost factors. Developing the optimal combination of pack style and material is a challenge.
Total Cost of Ownership on Packaging Machinery
What is the best way to evaluate different suppliers with low or high price differences?
Steps to Determining Packaging
How to make a biscuit packaging? They are a large number of package types, and they are many important things to determine such as materials used to package biscuits.
Biscuit Packaging: Last but not Least
Trends in food packaging. Modern trends impact food and cookies design look. Learn about the packaging of the cookie brand.
Portion Packs – Small but Mighty
Consumers favor smaller convenience packs when snacking on-the-go or saving favorite treats for later
Sustainability and Recyclability of Flexible Materials for Primary Packaging
Plastic packaging yesterday was seen as a friend nowadays is seen as an enemy for its environmental impact.
Importance of a Good Packaging Design
Good packaging design even sets the expectation for the price point of your product. We make assumptions on a product’s price point.
The product packed in aluminum foil went rancid
Cookies that have sesame and wheat germ are packed in aluminum foil and went rancid in just 3-4 months. any solutions towards this? should I introduce nitrogen packaging or there some technique to treat these ingredients?
Total Cost of Ownership and Net Present Value
I came across the recent article on Total Cost of Ownership on packaging machinery, very interesting article indeed, however, it did not show clearly how you can evaluate between two suppliers which one has the best option given a more complex real-life situation?
Biscuit Packaging Automations
What kind of automation can be done in the biscuit packaging section right from the oven till the end of the line (packaging)?
Regarding the shelflife
But the biscuits are getting soft after a month of packaging. Though its life is 6-8 months. So is there any chemical I can use to increase its shelf life?
Packaging machines for biscuits
Which machines are the best packaging machines for biscuit packaging keeping in view less workers and machine automatization?
Material combination of Flexible laminated films for biscuit packaging
How can we determine the correct material combination of laminates ( Type of the laminates & thickness of the layers) are being supplied by the suppliers?
Eg : 20 micron BOPP + 25 micron MCPP