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Packaging biscuits and cookies in a pack is much more than simply conveying product safely and conveniently to the consumer.


Packaging also allows for the display of information regarding the type, age, price, contents, weight and manufacture of the product which may be a legal requirement. In addition, other more aesthetic attributes that appeal to the customer may be included to tempt sales or allow for easy recognition.

The pack shape will also have a bearing on the manner in which it can be displayed on the shelf in the shop. Round column packs tend to roll off, while packs with fine end seals will typically interlock with the packs adjacent. It is not easy to pile simple bags well for the display, while bags with block bottoms allow for only a single layer of packs to be placed on the shelf.

Cavanna Wrapper for biscuits
Cavanna Wrapper for biscuits in slugs Zero5NKZ


The main aim of packaging biscuits and cookies in packs is to collate the correct number or weight of product for sale. The biscuits or cookies may be contained single in a pack, in a jumble, single in a column, or side by side in a series of short column or in another arrangement that is less common.

Most manufacturers will package biscuits in firm tight wraps because customers tend to associate these with firm products that are not broken, unlike the floppy film packs. Packaging that uses polypropylene film as a single wrap will not feel as firm as that with multi-ply wraps of paper or cellophane. While both types of packaging may provide equal and adequate protection, thereby making consumer fears unfounded, marketing skills will be essential in eliminating subconscious doubts in consumers.


The proportion of biscuits that are purchased on impulse tends to be very high. As such, it is important to ensure that the pack has an attractive color and design, and sufficiently describes the contents. Many markets demand that the “sell by” or “best before” dates are printed onto each pack as a way of reassuring customers that the biscuits or cookies are safe and pleasant for consumption.

Protection from Deterioration

Use a barrier to prevent the biscuits or cookies from picking up moisture from the atmosphere that could lead to their deterioration.

Moisture barriers are available in the form of plastic (polypropylene), plastic coated papers, as well as a variety of laminates. These barriers are typically heat sealable, and this is normally how the pack will be closed while on the wrapping machine. Properties of the barrier include basic moisture proofing of the materials used, as well as the effectiveness of the seals. Testing the moisture proofness of barriers is an integral part of testing the shelf life of the product.

Change in flavor can typically occur due to chemical reactions that occur in the ingredients, especially the fats. Fat oxidation can cause rancidity, with this being promoted greatly by light, and in particular, ultra violet light. Packaging materials may result in the retardation of the effects of chemical change through the exclusion or reduction of the light intensity and exclusion of oxygen.

Mechanical Protection

Biscuits and cookies tend to be very fragile and will lose a lot of their appeal when they get broken. A tight group of cookies or biscuits offers a lot of self protection, while also aiding in rigidity. Specially formed trays, base cards or corrugated paper folds help to reduce the chance of breakages in the event that the pack is knocked or it vibrates.

Choose the right packaging materials to hold biscuits and cookies that have sharp edges or rough abrasive surfaces as a result of sugar and other embellishments. It is important to select and handle the materials used to package biscuits and cookies well as these are crucial to the life of the product.

Packaging & Wrapping Machines

packaging - Cavanna Wrapper

Cavanna Wrapper

There is a comprehensive range of biscuit and cookie packaging and wrapping machines available on the market today. These machines are of a superior quality, long lasting and designed to function with utmost precision. The units come in a variety of models to meet diverse packaging and wrapping needs of biscuit and cookie factories.

The visually compelling machines tend to function in a manner superior to the ordinary packaging machines. Some of the features of this machine include perfect fabrication, easy installation, rigid structure, speedy output, and longer service life. The machines are also designed to ensure that they do not leave any air in the pack.

The packaging machine will typically feature a cross conveyor that is attached for purposes of feeding the biscuits and cookies into the in feed chain. The product may be stacked automatically or manually in line on the conveyor, which then feeds the biscuits or cookies into the feeding chain. Fitted with double sealing jaws, the high-speed machine is also able to seal and wrap the product with a seamless finish. This machine is typically user-friendly and fitted with conveyors that are fabricated from food-grade materials as a way of ensuring the preservation of hygienic conditions.

Potential Problems and Solutions
  • Air Left in the Pack – When the biscuit or cookie packs emerge from the production line with air in the packs, this could be as a result of using low quality packaging machines. This should be avoided so as to ensure that the product packs are airtight to increase their life.
  • Broken Product – Broken biscuits and cookies in the packaging may be as a result of choosing the wrong type of packaging for your product. For instance, the more brittle products should be packaged in firm tight wraps as opposed to floppy film packs that may not protect the cookies and biscuits from breakages.
  • Unattractive Packaging – With increasingly demanding legislation, significant amounts of essential information has to be clearly displayed on packs in a form that is readable. This may sometimes detract from the design aspects of the pack that are considered attractive. It is therefore important to have the product professionally designed such that it is both aesthetically appealing and informative in accordance with legal requirements.
  • Deteriorating Product – Deterioration of the visual and eating qualities of biscuits occurs in form of moisture pick up, and in few cases, moisture loss. Rancidity and the development of off flavors are other characteristics of deteriorating biscuits and cookies. Deterioration may also occur in the event that insects invade the pack. To solve this, ensure that a barrier is fitted to prevent moisture pick up from the atmosphere by the biscuits or cookies, and to also maintain hygiene.
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