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Sustainability is Increasingly Important in MEASA

Demand for sustainably produced food products will increase in the MEASA region (the Middle East, Africa and South Asia), according to emulsifier specialist Palsgaard.

Research has shown that 88% of consumers in Africa and the Middle East expect companies to care about the environment.1  Another significant trend in many of the region’s countries is the emergence of young, middle class consumers with a global outlook.

Palsgaard, which will showcase its range of sustainably produced emulsifiers at Gulfood Manufacturing (29th to 31st October in Dubai), predicts that these trends will increase demand for food products made with sustainably produced ingredients.

Cai Christensen, Director Sales – MEA at Palsgaard, said: “As markets in the MEASA region develop, and concern about climate change grows, demand for sustainability will rise. Consumers will increasingly evaluate brands on their ethical credentials and choose products produced by companies who demonstrate real concern for the environment. Manufacturers who are able to anticipate and meet this demand will gain a competitive edge.”

Earlier this year, Palsgaard announced that it had reached its goal of completely carbon-neutral production, reducing its net carbon emissions from 12,029 tonnes in 2010 to zero in 2018. It is the world’s only commercial source of fully sustainable emulsifiers based on RSPO SG-certified palm oil and produced in CO2-neutral factories.

Palsgaard will exhibit at Gulfood Manufacturing (Hall Shk Saeed 2 Stand S2-E5). Products on show will include powdered whipping-active cake emulsifiers for bakery, as well as plant-based emulsifiers for dairy, confectionery, margarine and condiments. 

1) Nielsen, 2018

2) Gulfood, Global Industry Outlook Report, 2019

Leading image source: Palsgaard

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