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Ashworth news

Pantone Colour of the Year 2023: Viva Magenta

by of Synergy Flavours
in News
Pantone Colour of the Year 2023: Viva Magenta

Gen Zs are born in the digital age and desire extreme sensory stimulation. Comfortable with a TikTok-inspired chaotic and disruptive aesthetic, they seek out brands and products with a bold, striking visual identity. (Mintel, 2023) 

We, at Synergy Flavours, have identified the Bright & Bold trend to be where developers are utilising the vibrancy of colours like Viva Magenta and creating colourful food and beverages to capture the attention of your consumers.

Contact us to learn more. 

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