Interested in knowing what's trending in the bakery sector? We take a deep-dive into the trends that are shaping the category across Europe.
We will bring you on a trend journey over the next couple of weeks, introducing a key trend in the bakery category. First up is Nostalgia!
The next trend we have identified looks at finding that health-halo effect in your products, the correct balance between health and indulgence.
The visual appeal of food products is a major driver for choice when it comes to baked goods.
This week we take a break from the trend focus and focus on our solutions of core bakery flavours that are driving this category