Smart Organic Biscuits: Simple Organic Ingredients and Unique Recipes

Looking for a perfect biscuit that will satisfy your sweeth tooth? The complete collection of biscuit types offers you lots of variations, but if you’re looking for a gluten-free, vegan and raw and that will unlock your inner hero – Smart Organic’s biscuits are a perfect choice for you!

About Smart Organic Company

Company Name: Smart Organic

Address: 6 Damyanitsa str, Sofia, Bulgaria

Smart Organic is a leading producer of a wide and diverse range of organic products. Their purpose is to make food that people can enjoy and feel good about themselves. Smart Organic Company started as a small family-owned store in Sofia in 2008 is today driving small and big changes towards a cleaner and happier living across country borders and demographies.

An enthusiastic, perceptive pioneer is now the beating heart of a not-so-small ecosystem.

Smart Organic Company today:

• Products sold in 50 countries
• They own IFS-certified production facilities
• More than 250 employees
• Strong R&D and product innovation team

Smart Organic offers a wide and diverse range of organic snacks, superfoods, and commodities with a clear focus - products that have additional health benefits..

A kind-hearted business aiming to always act and react with an understanding of consumers’ needs, to offer meaningful and tasty alternatives and, ultimately, improve lives.

Smart Organic company and Kosher

Smart Organic products are IFS, Kosher, Organic and Vegan certified.

Smart Organic company logo:

Smart Organic Company cookie brands

Kookie Cat

Kookie Cat is an international cookie brand. Kookie Cat are made by the wish to have an alternative to the conventional food industry by distributing clean and healthy products with a guaranteed organic origin. 

*Important is that they are full of health benefits and made by only organic ingredients.

To be more specific, they are:

• Certified organic products
• Vegan
• Gluten-free
• Soy, wheat, peanut, and dairy-free
• With No palm oil
• With No refined sugar added

Kookie Cat certificates:

• BG-BIO-22 Certificate
• IFS Food Certificate
• Vegan Certificate

Kookie cat's think about everything – ''from head to toe''!

Everything you need from a cookie – tasty, healthy, trendy!

Kookie cat is a specific character on its own, a little black cat that, as stories sometimes say, don’t bring bad luck, in the contrary, it makes you happier, trust us on our word! 

Concept of Kookie Cat:

• Great taste: Carefully made recipes, high-quality ingredients
• Super healthy:  organic, vegetarian, vegan, no refined sugar added
• Attractive design: Playful and catchy design, ''instagrammable'' and shareable (when you try them you will automatically want to share your experience with your friends and family to make them try those blissful tastes. Design and output is also an important part of baking industry and Kookie Cat is the perfect example.
• Functional and trendy: Great snack on-the-go, shareable, suitable for kids

When you are in the middle of a busy day in the office – take a break, grab a cookie in the pause, and while you're scrolling through social media post it on your story, your followers will be grateful, trust us… Kookie Cat help busy people indulge their sweet cravings with delicious cookies with carefully selected ingredients and no refined sugar, so they feel a boost of joy.

Kookie Cat biscuits: Last but not the least – packaging

Now that we mentioned fancy design it is important to point out that Kookie Cat’s display boxes.

Cookie: 50 g 
Display box: 12 cookies x 50 g
Dimensions: L205 x W110 x H100 mm
Master Box:8 displays x 12 cookies = 96 cookies
Dimensions: L400 x W240 x H215 mm
EPAL: H1870 mm

Kookie cat biscuits: Vegan and full of nutrients

Let’s learn about demographic profile of Kookie Cat biscuits. Even when it’s been researched that mostly young people prefer them, it doesn’t have to be the case – everyone could enjoy them no matter how old they are. Paul and Pippa: It tastes so good and you know what’s in it – explains biscuits that is also, based on researches, young people’s favorite choice and look for them, but we bet even if you’re older than the target group, you’ll enjoy them the same.

Demographic profile:

• Men and women (20-45)
• Moms and young adults
• Well educated
• Mid and high income

Most usual psychographic profile:

• Active
• Like traveling
• Well informed
• Paying attention to labels
• Vegetarian and vegan but not only
• Focused on their well-being
• Interested in a natural and healthy lifestyle

Customers and snacking trends:

A Nielsen study from 2018 shows that the change of the consumers' behavior drives both manufacturers and retailers to provide healthier snacking choices alongside the traditional core snacking products to demonstrate positive social responsibility and to drive basket spend.

• 41% seek out snacks with less sugar
• 39% seek out snacks that are low in fat
• 41% seek out snacks that provide energy
• 43% consider portion size of snacks
• 40% expect to pay a premium for healthy/functional snacks

Kookie Cat Salted Caramel & Almond

 

Salted caramel almond cookie realness! Every yin needs its yang and every sweet needs its pinch of saltiness to find its imperfectly perfect balance. Well, we've found it in a cookie and it tastes great!

The cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office.

This cookie is vegan and gluten-free, soy-free, wheat-free diet suitable and with no refined sugar.

Ingredients: Gluten-free oat flakes (41,7%), salted caramelized almonds (almonds, coconut blossom nectar, coconut sugar, salt), coconut syrup, coconut oil.

Kookie Cat Cacao Nibs Walnut

 

Rich and intense cacao cookie experience. An electrifying mix of Cacao nibs, Cacao butter, and Walnuts that indulges the senses and recharges your energy!

The vegan crunchy cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office. This Walnut biscuit is gluten-free, soy-free and with no refined sugar. All the ingredients are organic and with high quality.

Ingredients: Gluten-free oats flakes, cashew, coconut blossom nectar, coconut oil, cacao butter, walnuts(4,5%), cacao powder, cacao nibs(1,5%), Bourbon vanilla, salt.

Kookie Cat Chia & Lemon

 

Crispy vegan sweetness in the form of nutritious chia seeds and smooth coconut with a lemon twist. The basis of gluten-free oats and nuts is the perfect way to boost your energy. 

The cookie is in a small wrapper that is ideal as a delicious on-the-go snack, healthy sweet for your trip, morning breakfast, or afternoon coffee in the office. 

It is gluten-free and soy-free, with high-quality ingredients and with no refined sugar.

Ingredients

gluten free oat flakes*, coconut blossom nectar*, cashew*, desiccated coconut*, coconut oil*, coconut chips*, chia*(4,2%), lemon oil*(0,1%), salt*.

Kookie Cat Vanilla Choc Chip

 

Delicate bourbon vanilla taste, topped with delicious chocolate chips. The Princess of cookies that will take over your senses graciously.

The cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office.

It is vegan and gluten-free, soy-free, wheat-free diet suitable. Bio and with no refined sugar.

Ingredients

gluten free oat flakes*, pineapple* (22,8%), cashew*, coconut blossom nectar*, desiccated coconut*, coconut oil*, cinnamon*, orange oil*(0,1%), salt.

Kookie Cat Pineapple Orange

A tropical fiesta of tastes - pineapple, orange, and cinnamon. A life-of-the-party cookie that impresses with a sweet and refreshing flavor.

The cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office.

It is vegan and gluten-free, soy-free, wheat-free diet suitable. Bio and with no refined sugar.

Ingredients: gluten free oat flakes*, pineapple* (22,8%), cashew*, coconut blossom nectar*, desiccated coconut*, coconut oil*, cinnamon*, orange oil*(0,1%), salt.

Kookie Cat Hemp Cacao 

 

Crunchy, protein-packed cookie with hemp seeds and cacao powder. An adventurous flavor that will follow your free spirit everywhere.

The cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office.

It is gluten-free and soy-free, with high-quality ingredients and with no refined sugar.

Ingredients: gluten free oat flakes* (31%), cashew* (25%), coconut blossom nectar*, coconut oil*, hemp seed*(8%), cacao powder*(3,7%), hemp protein (2.8%)*, Bourbon vanilla*.

Kookie cat Protein cookie with Dark Chocolate & Almonds

Flex your muscles, you've read that right. It's a perfect mix of dark chocolate, almonds, gluten-free oats, and added plant-based protein that will give you the power to conquer the day and get your groove on.

This vegan cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office.

It is gluten-free and with high-quality organic ingredients and with no refined sugar.

Ingredients: gluten-free oat flakes* (26%), dates*, coconut blossom nectar*, almonds*, cacao butter*, dark chocolate drops* (cacao paste*, coconut sugar*, cacao butter*) (6,5%), coconut oil*, cacao powder*, rice protein* (2,6%), almond protein* (2%).

Kookie Cat Wild berries

This cookie has a tempting red color and irresistible taste. The lovely combination of tender cacao butter drops and sweet with a bit sour taste of lingonberries and cranberries makes you want more and more. Just one bite and there is no turning back.

This vegan cookie is in a small wrapper that is ideal as a quick snack for your trip, morning breakfast, or afternoon coffee in the office.

It is gluten-free and with high-quality organic ingredients and with no refined sugar

Rookies

Let's move on to Rookies. Another Smart Organics 'gold' – as Rookie Cat, they are also gluten-free and healthy. Are you dreaming of that perfect bite of sweetness to light up your day? Rookies are created to do so with their magical mix of simple ingredients and perky packaging. They remind us to embrace the ‘’rookie’’ side of our lives with a sense of humor and self-irony – the company pointed and we will add that love goes through the stomach, and humor instantly makes you fall in love? A day without a bit of laughter is a wasted day – right? 

Be imperfect, be casual, be Rookie!

Why choose Rookies?

• Emotional                
• Trendy and colorful packaging
• Trustworthy simple recipe
• Satisfies cravings
• Functional
• Full of health benefits and completely vegan
• Reasonable price

Rookies people - what do they look like?

The brand itself is casual, easy-going, with a sense of humor. Rookies People are busy but they know how a healthy lifestyle is important even on a busy day and while traveling.

Target group the brand pointed out:

Broad target – girls and boys, parents, (people mostly 18-34 years)

Core target - urbanites

The main Rookie Cookies flavors:

• Chocolate and hazelnuts

  When we combined dates, chocolate and hazelnuts, we expected a delicious result. Try this remarkable cookie but be warned: chocolate cookies will never be the same again.

  The cookie is vegan and gluten-free. It’s your perfect snack on-the-go.

  Ingredients: dates*, hazelnuts*(15%), gluten free oat flakes*, coconut oil*, chocolate chips*(cacao mass*, coconut sugar*, cacao butter*)(6%), cacao powder*, baking soda.
  *organic certified ingredient.

  
  
  

• Apple and cinnamon

  Cinnamon is not only for your coffee or for the winter. When apples and cinnamon join forces, the combination is irresistible and will satisfy even the most sophisticated taste.
  
  The cookie is vegan, gluten-free and with no added sugar. It’s your perfect snack on-the-go.

  Ingredients: dates*, gluten free oat flakes*, walnuts*, apples*(7%), coconut oil*, cinnamon*(1%), baking soda.
  *organic certified ingredient.

• Apricots and vanilla

  You can’t have summer when you want it, but you can have this mouthwatering cookie whenever you like. Taste the sunshine captured in sweet apricots and the happiness in the vanilla.

  The cookie is vegan, gluten-free and with no added sugar. It’s your perfect snack on-the-go.

  Ingredients: dates*, apricots*(23%), gluten free oat flakes*, almonds*, coconut oil*, vanilla*(0,3%), baking soda.
  *organic certified ingredient.
  
  

• Dates and almonds

  Тhis cookie is special: it’s almost entirely made of dates and almonds. No dairy products or eggs, no added sugar, but with lots of the natural sweetness of the dates. Dates have never been this good before!

  The cookie is vegan, gluten-free and with no added sugar. It’s your perfect snack on-the-go.

  Ingredients: dates*(57%), gluten free oat flakes*, almonds*(15%), coconut oil*, ginger*, cinnamon*, baking soda, clove*.
  *organic certified ingredient.
  
  

On each backside of Rookies packages, you can find the recipe for the cookie. It's easy, simple, super tasty and must try at home.

Make Rookies cookies at home - raw or baked!

DIY homemade recipe for Chocolate and hazelnut Rookies cookie

Ingredients:

• 4 tablespoons of oat flakes
• 20 hazelnuts
• 3 – 4 dates
• 1/3 tablespoon of cacao powder
• 2 tablespoons of coconut oil
• 1 tablespoon of choc drops

Process:

• Blend and form
• Bake 180 ° / 8 min or even enjoy raw

Try and snap a photo!

Smart Organic Company marketing strategies

We are all aware of the importance of marketing in a good business – marketing nowadays is simply everything around us and good strategies are more important than ever. The Rookies brand is the leading example of good marketing strategies and they are present everywhere needed, but simply enough not to be offensive.

They are trying hard and if you are a marketer you can find some good advice from the Rookies brand. With their sense of humor, online activation, social media, sharing stories, including influencers – the brand knows how to communicate and attract their target group which is, as we have already mentioned, mostly young people.

Good marketing strategy is also storytelling and Kookie Cat knows how to do it perfectly with the content on their social media.

Except for online promotion and social media, Rookies and Kookie Cat are also active offline through:

• Free sampling at coworking spaces, public parks
• Collaboration with organizations
• Product sponsorship for events (outdoor, urban, modern, lifestyle)
• Participation with branded stand, sampling, and selling at B2B and B2C events
• Subscription boxes

Brand influencers

Rookies and Kookie cat are so 'instagramable'!

The development of social networks has also led to the creation of influencers. They are people who promote great brand products and they are followed by thousands, even millions of followers on their social networks. Influencers are present in almost every domain – from fashion, cosmetics, fitness to motherhood, cooking, and the video games area.

Are influencers important even in the biscuit industry?

Yes! If your brand is active on social media, influencers are the real word of mouth marketing because consumers trust them, and hey, they are most likely to buy your cookies because their beloved famous person eats them.

Now that you know mostly everything from head to toe about Smart Organic’s cookies, we bet you won’t hesitate to try them. When you are active in a busy day, they will be your number one best friend. As we mentioned, they are really photogenic and ‘instagramable’ so snap a photo when you try. Also, if you try to try your culinary skills, send us your versions of Rookies.

Mentioning traveling, if you travel to somewhere exotic, like Egypt, trying new specialties is always a good idea. Also, if you are traveling, don’t forget to bring your Kookie Cat or Rookies cookie that will fulfill your energy during the whole journey.