answer caret-left caret-right close-large facebook hamburger linkedin mail password question repeat-password thumb triangle twitter username youtube circle-right trending search checkmark pin alert

Fresh Morning in the Philippines With Jacobina Biscuits

Jacobina biscuits are one of the most popular biscuits in the Philippines. They are square-shaped, usually eaten during your morning coffee ritual. They even make a great lunch combination – with meat and vegetables! Biscuits were invented in the 1940s, thanks to the Noceda Bakery.

The Philippines (FilipinoPilipinas) is an archipelago in South-East Asia of more than seven thousand islands located between the Philippine Sea and the South China Sea at the very eastern edge of Asia.

If you visit the Philippines, you'll see many wonderful beaches that are just a part of one of the world's longest coastlines and it takes about 20 years to spend a day on every island!

Another attraction is the Puerto Princesa Underground River in the province of Palawan, also Mayon Volcano, the 'Chocolate Hills' etc. We could go on for hours, but you'll get tired from all of this enumerating and if you're there, you'll get tired of walking, so you'll need your coffee and cookie break!

Which biscuit you should eat while you have your break?

Philippines beach

Of course, Jacobina biscuits!

The taste that will make you ask for more – as the producers said on their official web page.

Jacobinas are Philippino biscuits. They are unmistakably cubical fit as a fiddle, looking like a thicker galletas de patatas. They were first created by the Noceda Bakery in 1947 by Paterno Noceda, and stays an enrolled trademark in the Philippines.

Talking about galletas de patatas (lit. "potato crackers"), they are commonly sold as egg cracklets, and they are also Filipino biscuits. They are characteristically thick and square-shaped with upturned edges. The name is derived from the curving browned lower edge which resembles a potato. It is also called galletas de huevos ("egg crackers") due to the use of egg-white glazing, or tengang daga ("mouse ears") due to its shape.

Let's get back to Jacobina cookies!

 The Jacobina cookies are sold by the Noceda pastry shop in the Philippines and by the Jacobina company in the United States and other Asian nations. Jacobinas are customarily eaten matched with espresso for breakfast.

Jacobina cookies are crunchy, light biscuits. They are dry and square-shaped. Jacobina - "Bulakeño biscuit; a crunchy small rectangular cookie with multi-layered crisp flakes that looks like pages of an old book and that you can actually peel these page-like layers apart. These fragile flakes are crunchy, sweet and tasty.

 The center of the cutlets are punctured (such as by piercing a toothpick into it) to help hold the layers and as a vent for even cooking. It is then baked till crisp"; also called 'Dice cookies' These cookies are made of flour, sugar, milk, and butter, the dough is cut into tiny squares and baked for about 30 minutes in a wood-fueled brick oven. Sold in snack packs (P27 to P55) and family packs (P125). 

How it all started? La Noceda Food Products Inc.

Talking about Jacobina biscuits, it is important to know firstly how did all of it begin. Everything started, harking back to the 1940s after the Second World War. Noceda Bakery was established by Paterno Noceda.

He set up a little pastry shop inside his home in Mendez, Cavite and started heating tasty bread. In 1947, he found the square scones and named it Jacobina. In 1947, he discovered the square biscuits and named it JACOBINA®. In 1955, the name JACOBINA® was registered as a trademark at the Philippine Patent Office (now the Intellectual Property Office of the Philippines). Since then, it has become the best selling biscuit of Noceda Bakery.

In 1975, La Noceda Food Products, Inc. was conceived and its sole capacity was to deliver the Jacobina square scones. Starting today, Jacobina cookies are being sent out and accessible at chose Filipino stores in the U.S. and other Asian nations.Noceda Bakery spread out in Tagaytay City in 1980 and built up magnificent notoriety in preparing heavenly bread, making the name "Noceda" a brand name without anyone else.

Producing Jacobina cookies for 60 years

This 68-Year Old Bakery in Batangas is Famous For Traditional Filipino Breads and Biscuits.

In the original part of the town of Tanauan, the Panadeeria Pantoja is now a growing empire with 11 subsidiaries in Batangas and Laguna, and several franchises in Metro Manila, formerly run exclusively from the back of an ancient home.

The bakery, which used to focus on traditional Filipino breads and cakes such as pan de sal timeless; flaky, round paborita cakes and square, crisp Jacobine made of paper-thin sheets, provides now a range of fresh treats for the younger audience, including without rival and yema cake. Square, flaky, and best for a snack, Jacobina Biscuits have grown to be the foremost well-known native product of Mendez. In keeping with businessman Fe Panganiban, his gramps Paterno Noceda named the biscuits after a gorgeous lady he met.

Noceda shop has been creating them since 1947 and tiny has modified within the baking technique over the years. The product is exported to Filipino outlets in several Asian international locations, also the U.S.

Other producers of Jacobina biscuits:

  • Marcy's
  • Fresh crispy


  1. No preservatives
  2. No artificial flavor
  3. No artificial food color

Galletas de patata recipe

  • 2 servings
  • 15 min
  • Easy


  • 600 g of potato
  • 1 egg
  • 20 g flour (4 level tablespoons)
  • 1 clove of garlic
  • 150 g of Comté (buttery and melting cow cheese,
  • with slight almond bitterness.)
  • Salt, pepper, oil or butter.


  1. Peel the potatoes, wash them and grate them through the large hole in the grater.
  2. We put them in a salad bowl and add Flour, garlic and grated Comte.
  3. Mix well. With this mixture, we form the cookies in 6 portions.
  4. Put oil in a pan over very low heat and brown the cookies on both sides.
  5. Reserve in the oven at a mild temperature until serving time.

Baking biscuits phillipines biscuit

Jacobina biscuits + meat and vegetables?

Biscuits are usually eaten at breakfast, with afternoon coffee, and between meals. But has it ever occurred to you to combine your favorite sweet biscuits with lunch?

You just ran out of lunch ideas, ingredients and side dishes, now what? Insert your favorite Jacobin biscuits and create a brand new, innovative dish you have never tried before! Jacobina biscuits go great with lunch (maybe dinner), and creative recipes are posted on Jacobina biscuits' official Facebook page.

There are many ideas, and only a few are tuna tart, chicken pastel, wok, etc.

Throw a party, make tortillas with Jacobinas!

What is your favorite ‘go-to' meal you prepare when you invite your friends over? We can say that we like tortillas most.

We bet you didn’t know that tortillas go great with Jacobina biscuits. In a tortilla corn wrap, put your favorite vegetables, pieces of meat and crushed Jacobina cookies. 

When you add your sauce in the end, sprinkle tortillas with Jacobinas’ too. You’ll love the flavor and be surprised how good it is!  Of course, don’t forget to serve Jacobina biscuits with coffee too! 

Coffee in the Philippines

As we have already mentioned, Jacobina biscuits are the best paired with morning coffee. You can even dip them in coffee and get a whole new, soft, sweet taste. The Philippines is known for its coffee production and has a distinctive coffee-drinking ritual, dating back to the ancient past.

So, let's learn more about coffee in the Philippines. Coffee production in the Philippines began as early as 1740 when the Spanish introduced coffee in the islands ...

The Philippines is one of the few countries that produce the four main viable coffee varieties; Arabica, Liberica (Barako), Excelsa and Robusta. 90 percent of the coffee produced in the country is Robusta.

Today, the Philippines produces 30,000 metric tons of coffee a year, up from 23,000 metric tons just three years ago.

Coffee was introduced in the Philippines as early as 1730, when a Franciscan friar planted the first coffee tree in Lipa, Batangas. Coffee introduced from the Philippines came from Mexico.

Types of coffee

 Abundant in the provinces of Batangas, Cavite, and Quezon, Barako coffee is the most famous variation of Liberica in the Philippines. 

Barako coffee is a favorite part of Filipinos’ breakfast, especially in these provinces. This type of coffee has a distinct aroma and strong woody taste with high natural acidity. 

Kapeng Barako, also known as Barako coffee or Batangas coffee, is a coffee varietal grown in the Philippines, particularly in the provinces of Batangas and Cavite.

 It belongs to the species Coffea liberica. The term is also used to refer to all coffee coming from those provinces.

What is a typical Filipino breakfast?

As we mentioned earlier in this text, Jacobina biscuits are usually eaten for breakfast. Many people pick them up on the way home and eat on the way to work as a go-to breakfast.

Speaking of breakfast, it's a shame not to mention the other typical types of breakfast eaten in the Philippines. An average Filipino breakfast is typically eggs, radiant side up; singed rice and any or the majority of the most loved Filipino breakfast staples: tocino or improved pork strips; tapa, a sort of hamburger jerky or tuyo, dried salted fish.

These dishes are genuinely simple to cook. Other most loved Filipino breakfast dishes are: sausages, pork and beans, sardines typically in tomato sauce and corned hamburger.

Since youngsters' classes start from the get-go in the Philippines, generally around 7-7:30 in the first part of the day, breakfast nourishment is typically simple to plan.

Furthermore, rice is typically eaten with whatever viand there is.

In spite of the fact that it isn't remarkable to discover Filipinos eating oats, cereal, toast or hotcakes for breakfast, the tuyo, tapa, and tocino will consistently be record-breaking Filipino breakfast top picks.

In certain tables, a blend of a prepared and cold breakfast is even normal.

Filipinos and biscuits, or cookies?

Filipinos do not make much distinction in the use of "cookie" and "biscuit." The terms can be used more or less interchangeably. If some distinction needs to be made among Filipinos, it is that biscuits are a lot harder, thinner and more malting or crackly compared to cookies, which are relatively softer, thicker, and less crumbly. For example, they call Chips Ahoy cookie, but we call Marie biscuit.

Other Filipino Cookies

Paciencia - The Paciencia is a Filipino meringue cookie made from beaten egg whites, sugar, and flour. It evolved from a Castilian cookie and the name translates to ‘patience’ in Spanish

Barquillo - The Spanish name barquillo means "little boat". It is derived from the ancient tradition of heating the biscuits in convex or boat-shaped molds. Barquillos is also known by a variety of names. In English, it is also known as biscuit roll, cookie roll, crispy biscuit roll, egg roll, crisp biscuit roll, or a love letter.

Egg cracklets - A favorite snack of Filipinos the world over, egg cracklets or galletas are “crackers” with a distinctive shape — they’re not flat; the four ends of the square curve noticeably upwards, supposedly in homage to how square coconut pieces curl up when exposed to fire. 

One of the more known brands of egg cracklets is La Pacita.

filipino biscuti

Filipino cuisine

The style of nourishment making and the sustenance related with it have advanced over numerous hundreds of years from their Austronesian roots (imparted to Malaysian and Indonesian cooking styles) to a blended food of Indian, Chinese, Spanish and American impacts, in accordance with the significant rushes of impact that had enhanced the way of life of the archipelago, just as others adjusted to indigenous fixings and the nearby sense of taste.

Popular dishes include: lechón (whole roasted pig), longganisa (Philippine sausage), tapa (cured beef), torta (omelette), adobo (chicken or pork braised in garlic, vinegar, oil and soy sauce, or cooked until dry), dinuguan (pork blood stew), kaldereta (meat stewed in tomato sauce), mechado (larded beef in soy ...)

Jacobina biscuits nutrition

Serving Size :

1 cup – 170 kcal

Nutritional Info:

  • Carbs 16 g
  • Dietary Fiber 2 g
  • Sugar 1 g
  • Fat 11 g
  • Saturated 6 g
  • Polyunsaturated 0 g
  • Monounsaturated 0 g
  • Trans 0 g
  • Protein 2 g
  • Sodium 190 mg
  • Potassium 0 mg
  • Cholesterol l0 mg
  • Vitamin A 0 %
  • Vitamin C 0 %
  • Calcium 2 %
  • Iron 0 %

Leading image: Amvin Mccartney/ 

Want to know more?
Ask industry experts in Biscuit People TechTalks section.
Read more from Biscuit brands
Read all
How to make Bisco Misr's Kahk biscuits for Eid-Al-Fitr
Biscuit brands
BisoMisr is a company that offers wafers, tea biscuits and special Kahk biscuits filled with different creams.
Cerealto Siro: Cultivating the Future
Biscuit brands
Cerealto Siro is a biscuit brand with an amazing portfolio of great looking biscuits. If you are interested in learning more about them, read this art...
Indian's Gold: Parle G Is for Genius – Biscuits That Fit Perfectly With Water?!
Biscuit brands
Parle-G was declared the world's largest selling biscuit brand. In India, just as ‘Xerox’ is to photocopy, ‘Parle-G’ is to biscuits.
Looks like you don’t have a subscription to do that. Want to upgrade?
Upgrade subscription