Today’s article will be of great use to manufacturers, distributors, and shareholders in the biscuit industry, as well as those who just want to know the benefits of the three titular ingredients. These ingredients represent some of the latest biscuit market trends as consumers get more and more familiar with them. Before we continue, be sure to subscribe to our newsletter service, so at to be notified whenever we release a new article on the latest food industry trends.
So, what is today’s article all about? I will be analysing CBD oil, ashwagandha and allulose to see the impact they’re leaving on the market and their health benefits. According to Innova Market Insights trends report, this trend is about consumer familiarity and how it affects the popularity and sales of certain products and ingredients.
As all of you know, there is an innumerable number of ingredients in use by the various biscuit companies and brands across the globe. Most of them, however, are well-known and familiar amongst the consumer base. Some are so known, in fact, that they have been found harmful for human health.
I have talked about some of these ingredients in our previous article called Macronutrient Makeover: Macronutrients in Biscuits. The article mostly focuses on macronutrients, what they are, how to properly balance them and how to achieve this balance with the help of healthy biscuits. I even wrote a section titled “honorary mentions” in which I mention some of the prominent healthy biscuit brands that we have previously reviewed.
However, one has to be careful, even with macronutrients, which are essential for our health and proper maintenance of our muscles, brain, energy, hormone production and immune system. There are good and bad kinds of macronutrients. For example, trans fats are considered a bad source of fats which are important for vitamin absorption. It is recommended that they be avoided as much as possible.
Ingredients that are poor sources of macronutrients have been extensively researched over the last half a century. Since their negative effects have been discovered, international laws and regulations have been put into place to ensure that their use is reduced to a minimum and/or not used altogether. This is why today you do not see many biscuits that contain trans fats or palm oil, for example.
Other ingredients have shared a similar fate or found themselves in similar situations. Even those that were proven to have several health benefits. That is why I have decided to focus my attention on the three main ingredients which represent the current biscuit trends: CBD (cannabidiol), ashwagandha and allulose.
Why these three ingredients specifically? Well, as I have mentioned just now, the popularity of these ingredients is rising at incredible speeds. These ingredients have also been around for a very long time, with cannabis and ashwagandha having been used in ancient civilizations predating the birth of Jesus Christ, such as China and India.
I will try to explain what these ingredients are, how they are used to treat medical diseases and provide our bodies with healthy benefits. I will also analyse how the general opinion about them has shifted from the beginning of the 20th century up to this day.
And since we are a biscuit magazine, it would be unorthodox of us not to mention some great biscuits that are connected to the biscuit trends in 2020. To this end, I have chosen a very promising-looking cannabis-based brand of biscuits called Euphoria – The Taste of Freedom. A very interesting motto I would say, so I am excited to be reviewing these biscuits. We will be releasing an article on this brand very soon, so check your inbox for our promotional newsletter once it is released.
Now that you know what the focus of today’s article will be, we can begin talking about CBD, ashwagandha and allulose, what they are exactly and reasons for their sudden spike in popularity (which is predicted to rise even further, leading to these ingredients becoming mainstream).
Before we begin, however, I would like to suggest reading our previous articles on some other prominent food industry trends by Innova Market Insights in 2020, such as Macronutrient Makeover and our own article on The Vegan Trend: How and Why. All of them contain a plethora of useful information and should be of great use for potential investors in the biscuit industry. But, without further ado, let us take a look at these new “star” ingredients.
We will now talk about the three main ingredients (or substances) that we have chosen for the purposes of today’s article. These are CBD med or cannabidiol (or CBD oil, to be more specific), ashwagandha known by many other names as well and allulose, a new kind of sweetener used as a substitute for sugar, although its health benefits are still being researched.
We have chosen these substances solely on the fact that they have recently had a great surge in popularity, especially CBD which is a medical abbreviation for cannabidiol oil that is used for medicinal purpose. So, to begin our discussion on these substances, we thought it would be appropriate to start with CBD.
So, what is CBD? As I have mentioned earlier, CBD is an abbreviation for cannabidiol oil. It is not marijuana, to tell you right away. Marijuana plants are something different, as they are highly psychoactive, the reason for this being that they contain large quantities of the THC compound or delta-9 tetrahydrocannabinol. It is this THC compound that causes marijuana users to experience a “high”. Is CBD psychoactive? The answer is: no. This is because it lacks the THC compound.
Although marijuana can and is used for medicinal purposes due to the positive marijuana effects, its primary use is for recreation. Many countries around the globe still impose a ban on the growth and use of marijuana, hence it is illegal in most states. This can be tracked to the beginning of the 20th century and the war on drugs, in which marijuana was a side-victim, as it was considered a “gateway” drug that led to the use of hard drugs such as heroin, ecstasy or cocaine.
However, the general consensus and opinion on marijuana has seen a great shift, as more and more people are coming to realise the benefits cannabis has on human health and body. These benefits were researched by many prominent scientists across the globe, whose opinions on the matter have been a major influence on the public view about cannabis. For instance, many wonder if CBD can lower blood pressure. The short answer is “yes”, due to the calming effects it has on a human psyche and stress levels.
CBD oil and marijuana also differ in the way they are harvested, extracted and produced. Cannabidiol oil is a natural oil that is extracted from the leaves and plants of the cannabis plant; however, it can also be extracted from hemp, a plant that has been cultivated all around the world, even in western Europe for centuries.
The reason why hemp plants have been cultivated for so long is that, besides the fact that CBD oil can be extracted from them, they are also a great plant for producing clothes and even building materials. Hemps are truly an incredible and diverse plants, so it is no wonder that they have been cultivated for such a long time.
There are also sub-categories of CBD oil, such as the broad spectrum CBD oil that contains active compounds such as cannabinoids and terpenes that are healthy for the human body. These active compounds cause each other to work even better when in presence of one another. CBD oil can also have other beneficial substances, such as omega fatty acids, amino acids, vitamins and minerals.
This is only a short description of what CBD oil is. If you wish to find out more, you can consult the online medical sources or your personal doctor to see how CBD oil can positively affect your health and well-being. While marijuana is still illegal in many parts of the world, CBD is perfectly legal and prescribed on a regular basis by doctors and physicians.
As such, the popularity of CBD and cannabis has grown exponentially, and it is predicted that CBD will soon become mainstream. This is great news for all of the investors in the cannabis industry, and even those in the biscuit industry who use cannabis as part of their recipes.
The cannabis industry is already a highly lucrative source of profits. We are talking about net worth in hundreds of billions of dollars. This is only set to increase even further, so, as governments across the world are starting to lift the ban on cannabis and marijuana, now is the right time to invest into research, extraction and production of cannabis-related products.
Since CBD oil has so many positive side-effects (without containing the psychoactive THC which causes a high) the public view on this substance has started to shift rapidly, for the better, of course. Just in the US alone, CBD oil is legal on a federal law, with some states even legalising marijuana. CBD oil is used to treat both small and serious illnesses with great effect, such as cancer and epilepsy. Research is also being conducted to see how CBD oil can be used to treat children with severe cases of epilepsy and seizures.
Source: Photo by Eskymaks/Shutterstock.com
Another substance i.e., ingredient that has become familiar amongst the consumer base is ashwagandha, and as such it has also experienced an increase in popularity. It is fun to note, however, that the ashwagandha plant has been around for a very long time. I am talking about ancient times predating the birth of Christ, as ashwagandha roots have been used in northern parts of Africa and the sub-continent of India as part of their nature-based medicine. The ashwagandha roots are confirmed to have a whole slew of healthy benefits for the human organism.
Ashwagandha is an evergreen shrub that grows in such places as India, the Middle East and northern parts of Africa. It is known by many other names as well, such as the Indian ginseng or winter cherry. The ashwagandha plant has become so known for its medicinal properties that it has even been featured in videogames such as Rockstar’s hit series Red Dead Redemption.
The name of the plant is an accurate description of its root, as it has a rather peculiar smell, that of a horse. The roots of the ashwagandha plant have been used to treat illnesses such as:
Talk about a useful plant! It’s as almost as if these ingredients are Superfoods. But how do you use ashwagandha? Well, first you have to get your hands on some ashwagandha roots and ground them into powder. You can either ground the roots yourself or buy the powder. You then mix the powder with honey and warm milk and drink it before bedtime to regulate your sleep and wake cycles.
One teaspoon of Ashwagandha powder mixed with warm milk is enough. The side effect of ashwagandha is that it can help with you anxiety. And no, it does not increase your weight. It would be hard to imagine that a powder, even one as useful as ashwagandha, could increase anybody’s weight.
The last substance on our list is a new type of sweetener called allulose. What is it? Well, it’s a substitute for industrial sugar. It has both the taste and texture of regular sugar; however, it is considered to be healthier that its standard counterpart. It is better known as D-psicose and is naturally found in a small number of woods.
Like other sweeteners, it is a monosaccharide i.e., a single sugar. It has the same chemical formula as fructose, although it is arranged differently. Due to this fact, the human body cannot process the entirety of allulose as it can fructose. This means that, even though around 70% to 85% of allulose is absorbed into your blood tract, most of it is eliminated through urine.
One final thing to note about allulose is that it is resistant to fermentation, hence the likelihood of bloating, gas or other digestive problems appearing is very low. The allulose, for now, seems like a very healthy alternative to sugar, although its benefits and possible negative side-effects are still being researched. It is slowly gaining in popularity as more and more people are becoming familiar with it, so it might be beneficial to keep an eye on its progress and possible investments.
Well, since the ketogenic diet is a very low-carb, high-fat diet, and your body does not turn allulose into energy when you consume it (instead, it is excreted in your urine), then yes! Allulose is a great addition to any keto diet since it does not cause a glycemic response in the body. And since it is a sugar substitute, it pretty much tastes the same as sugar.
That would be it for today’s article! As you can see, consumer familiarity positively affects ingredient and/or substance popularity. Since cannabis is becoming so well-received across the globe, now is a great time to start investing into cannabis-based products, especially biscuits. Not only cannabis, but ashwagandha and allulose can also find a use in a plethora of recipes, as all of these substances have healthy benefits for the human body. These trends are very similar to the trend known as Free from Food.
I hope you’ve found the article interesting and that you’ll consider researching the potential benefits and profits to be found in the cannabis industry. Besides that, we hope you have learned something new about CBD and how it differs from marijuana. Stay tuned for our article on the cannabis-based Euphoria biscuits and how they are taking advantage of CBD’s surge in popularity! In the meantime, our Complete Collection of our Biscuit Types is a wonderful place to look for new biscuits.
Leading image: By Dmytro Tyshchenko/Shutterstock.com