As it goes with every large corporation, there is a lot of information to digest, so we have divided the info into several sections. In today’s article, we will be taking a look at the different aspects of the company that have secured its status as one of India’s leading biscuit companies. We are going to check out their achievements in the past couple of centuries and the numerous awards they were able to amass.
We will also be tackling with the company’s history, as well as the numerous products they manufacture. Besides that, we are also going to talk about the different organizations under their jurisdiction. So, read-on to learn more about Britannia Industries and their delicious biscuits.
India is famous for its love of biscuits. We can’t say for sure if this is due to British influence or their traditions and culture, but Indians love tasty biscuit snacks, so it comes to no surprise that there are several large companies and corporations that produce biscuit treats.
If somebody were to ask a spokesperson from Britannia Industries to list three adjectives that best-describe the company, the spokesperson would probably say: delicious, fresh and healthy. When one enters the company’s official site, he/she is greeted by these words. The company’s basic premise is quality in all products, and they pursue this goal without compromise.
As we have already mentioned, Britannia Industries is one of the oldest Indian companies. It was established way back in the year 1892, so it enjoys a legacy spanning almost a hundred and thirty years. Since its inception, the company has grown to become one of India’s most profitable businesses, and it produces popular brands like Good Day, NutriChoice, Marie Gold, Tiger and Milk Bikis.
You will have a chance to discover more about these brands soon-enough, but for now… let us continue with the company’s overview. Besides biscuits, Britannia Industries also produces a number of other food products, such as bread, short-bread, rusk, cakes and dairy products (cheese, milk, beverages and yoghurt included!). From this, we can see that Britannia Industries is not a dedicated biscuit confectionary, but rather a manufacturer of an entire range of food types.
This does not, however, mean that their biscuits are any less delicious than some other brands. There are many companies in the world that started out as biscuit bakeries, but soon branched out and started producing other types of food. Sometimes, a large number of smaller businesses are rolled-up into larger conglomerations, hence such large assortments of snack and other products.
Although Britannia Industries is in no way a “small business” it was taken over by the Wadia Group in the early 1990’s. This, amongst many other things, could be the reason for the above-mentioned range of products.
The company sports some impressive numbers. We know it as a fact that India has one of the largest populations on Earth. With such a large population, there is also a high demand for a large number of shops and supermarkets to supply such a vast population. Accordingly, Britannia Industries distributes its products to a whopping five million stores across the country. It is estimated that their products reach almost half the population of India.
Besides their home turf, Britannia Industries also operates in over sixty countries across the globe. They distribute biscuits and other products to regions ranging from America to south-east Asia. This quest for new business opportunities and places of distribution is driven by their principle of “one new market a year.” The company has been able to sustain this rapid expansion thus far, but only time will tell if it was a profitable strategy.
So far, we have seen some impressive numbers and accolades achieved by the company. But Britannia Industries also takes great pride in the fact that it was the first Indian food company to have removed all trans-fats from their products. Today, their products are enriched with essential micro-nutrients which are beneficial to one’s overall health.
This has earned them the trust of the general public, as can be seen from the various surveys run by noteworthy organizations such Millward Brown, WPP Group, IMRB and Havas Media Group. The company has been able to consistently keep a good rating amongst India’s consumer base. Besides public acknowledgement, the company has also won numerous quality rewards, such as the Golden Peacock, for example.
As for the history of the company, it can be quickly summarized into a couple of paragraphs. This does not mean that the company has no history what-so-ever… quite the contrary, but we are just summarizing what we believe to be the most important years for Britannia Industries.
The company’s history starts in 1892 when it was established by a group of British businessmen. As is the case with most well-known companies today, it started out as a small bakery in central Kolkata. This small bakery would go on to be acquired by the Gupta brothers, one of them being Nalin Chandra Gupta. Under the leadership of the Gupta brothers, the business carried the name “V. S. Brothers.”
In the twentieth century, in 1918, the Gupta brothers entered into a partnership with C. H. Holmes, an English businessman, and the company took on the name of Britannia Biscuit Company Limited. Six years later, the company would open up its first factory in Mumbai. Later on, during World War II, the company experienced a large raise in incomes, as the biscuits they produced were a part of the MRE (meal ready to eat) packs the soldiers serving on the front used.
As for their current name, the company’s leadership decided upon it in 1979. Nabisco Brands Inc. which is famous for its Oreo and Chips Ahoy! biscuits, managed to acquire Peek Freans in 1982, which had a controlling interest in Britannia Industries. This made Nabisco the major foreign shareholder.
Britannia Industries is a host to a dizzying array of products and flavours. Seriously, they produce and distribute ten different brands just for biscuits! Not to mention dairy products, bread, cakes and other types of food… and if that is not impressive, then we don’t know what is!
As a magazine centred on biscuits (we are not named Biscuit People for no reason), we thought it would be a good idea to focus on their biscuit range. We could also write about the other brands, but we reckon that that’s not why you are here.
To start off our list, we’re (ironically) going with the “bread-and-butter” biscuits from Britannia Industries (Get it? Because it’s their basic biscuit but they also produce bread and dairy products? No… Yeah, it was a bad joke, we apologise.) Anyways…
If you were born in any of these years: 1926, 1938, 1950, 1962, 1974, 1986, 1998, 2010 (or if you are yet to be born in 2022, which is funny, because… we’d be addressing a time traveller) then good news…you’re a tiger! Well… sort of.
According to the Chinese calendar, people who were born during these years were born in the Year of the Tiger. The tiger is their patron zodiac, which means that they are kind and benevolent, rarely tired and rich in emotions. Oh, and they also *sometimes* make brash decisions.
Although this brand of biscuits is catered toward children, it personifies what a tiger is. Just by looking at its packaging you are filled with renewed energy. But it’s not just due to packaging, but also due to the cookies themselves! They’re highly nutritious, which means they’re good for both you and your children. The Tiger range comes in two flavours – the Tiger Butter Crunch and Tiger Kreemz Chocolate.
You see? We weren’t kidding when we said that Britannia Industries offers a dizzying array of biscuit brands… and these are just for biscuits! As we’ve already said, you always have a… (nutri)choice, but sometimes, it can be troublesome to have too many (nutri)choices (Okay, we promise, that was the last time we used that terrible pun) because… which biscuits to choose first?! They all sound so good, and we haven’t even named the other remaining brands! There is also the Bourbon range, the Little Hearts, Pure Magic and Nice Time biscuits. You can check out the biscuits we haven’t covered in this list by going here.
As you had a chance to see… Britannia Industries is a biscuit industry giant! From the very beginning of the article, we could see that the company sports huge numbers both in sales and the number of different biscuits brands they distribute. Not only that, but they’re rapidly expanding to markets across the world!
Although the company has an interesting history, we chose to write only the most important dates and facts for Britannia Industries. We wanted to focus on the overview of the company and the sheer size of products they offer. Along with that, you had the chance to find out about the corporation’s philosophy and their goals.