answer caret-left caret-right close-large facebook hamburger linkedin mail password question repeat-password thumb triangle twitter username youtube circle-right trending search checkmark pin alert

Reading Bakery Systems Selects Meng Yeong Chong as Sales Manager for China

As part of its continuing expansion into South East Asia and China, Reading Bakery Systems (RBS) announced that Mr. Meng Yeong Chong has joined the company as sales manager for China. Meng will report to David Kuipers, Senior Vice President of Sales and Marketing for RBS.

Before joining RBS, Meng worked in sales engineering and sales with Andritz, a large Austrian company with businesses covering hydropower equipment, pulp and paper processing, metal processing and separation technologies. He also worked for Heinkel, a privately held company based in Germany looking to expand their footprint in Asia.

“RBS has been making significant strides in reaching customers in China,” said Kuipers. “We are excited to have Meng on our team tohelp give us leadership as we make our systems relevant to this market. Our factory in Tianjin, China also gives us flexibility in manufacturing and support.”

A native of Kuala Lumpur, Malaysia, Meng lives with his wife and children in Singapore. He is a graduate of the University of Science Malaysia with a degree in Chemical Engineering.

Reading Bakery Systems is a world-leading manufacturer of innovative baking and process systems for the global baked snack food industry. Reading Bakery Systems provides processing solutions capable of producing a wide range of snack products, and offers continuous mixing solutions to industries including baked snacks, crackers, pet treats, bread and buns, sweet goods, pizza, tortillas and more. Company brands include Thomas L. Green, Reading Pretzel, Exact Mixing and Reading Thermal. Reading Bakery Systems is a Markel Food Group Company.For more information concerning equipment and services provided byReading Bakery Systems,

Want to know more?
Ask industry experts in Biscuit People TechTalks section.
Sugar Substitutes for Baking
Here we write about sugar substitutes, ingredients that keep the sweetness but make the biscuits more accessible to people looking to consume less sug...
Smart Organic Biscuits: Simple Organic Ingredients and Unique Recipes
Biscuit Blog
If you’re looking for a gluten-free, vegan and raw and that will unlock your inner hero – Smart Organic’s biscuits are a perfect choice for you!
Euphoria: The Taste of Freedom
Biscuit brands
Do you like consuming cannabis or know someone who does? Then this article is for you! Read-on about a brand of cannabis-based biscuits from the Czech...
Looks like you don’t have a subscription to do that. Want to upgrade?
Upgrade subscription