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UNITED KINGDOM AND FREE FROM MARKET: OPPORTUNITY AND DEVELOPMENT

The Growth forecast of free from market is positive for UK market. The seventh edition of Gluten Free Expo and the second edition of Lactose Free Expo organized by Exmedia, part of Italian Exhibition Group – will be held from 17th to 20th of November 2018 at Rimini Business Space. Waiting for next edition, thanks to the partnership started last year between Italian Trade Agency ICE, Agency for promotion abroad and internationalisation of Italian business – and Gluten Free Expo and Lactose Free Expo, we drawn up some market surveys including a detailed analysis of free from market in UK, Spain, Germany, France, and UAE.

During 2017 edition of Gluten Free Expo and Lactose Free Expo, Mrs Antonietta Kelly, trade analyst of ICE agency of London, presented the potentiality of gluten and lactose free products in UK market. This market research shown that in these years, the free from market is constantly growing not only in Italy and abroad, but also in UK.

According to Kantar World Panel, in the first trimester of 2017, the 54% of the British population bought at least one gluten free or lactose free product, although only 5% needs it. It results that in 2017 more than 3,3 million people bought free from products and sales recorded a positive value, +36% compared to 2016.
Not only, a British consumer on four buys regularly gluten free products.

It is clear that for UK free from market the growth forecast is positive. Indeed, according to Mintel Global Market Research, for the next 4 years the products will increase.


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