International commercial leader with 15+ years’ experience in industrial B2B manufacturing across machinery, food equipment, power transmission, and industrial and automotive batteries. Track record in growth, market expansion, pricing discipline, and margin improvement across Europe, CIS, Balkans, and Central Asia. Today I help industrial SMEs align with the new digital reality of B2B by redesigning the commercial process end-to-end — from opportunity qualification and offer governance to pricing, margin control, cross-functional alignment, and cash-impacting decisions — using pragmatic digital tools, data visibility, and selected AI applications to improve predictability, defend margins, and reduce dependence on individual experience. I bring together hands-on commercial leadership, go-to-market strategy, pricing, commercial excellence, and digital transformation expertise to help companies build more structured, data-driven commercial models while preserving agility and entrepreneurial control.