With a Master’s degree in Marketing from Aarhus University and a passion for turning consumer insights into real innovation, I’ve spent the past three years growing within AAK — starting in chocolate and confectionery and now stepping into a global role within the bakery segment. As Global Junior Marketing Manager Bakery, I’m driven by curiosity and creativity, exploring concepts that align with today’s trends — from better-for-you pastries to biscuits made for the ultimate dunk.